How to Develop a Systematic Sales Approach for Building Your Referral Business in Today's Healthcare Environment
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Written by 20-year healthcare veteran John F. O'Malley, Managed Care Referral, provides real world insight and knowledge into the delivery of healthcare and tells how to convert that information into an effective approach to selling. This one-source book shows everyone in the healthcare industry the ins and outs of healthcare sales and distinguishes the differences between internal marketing and external sales. The book also defines internal and external strategies and methodologies to acquire, manage, and retain referrals in a managed care environment.
Hardcover: 358 pages
Publisher: McGraw-Hill Companies (April 1996)
Product Dimensions: 9.3 x 6.3 x 1.2 inches
- ISBN-13: 978-0786308781
- ISBN-10: 0786308788