by Cherie Sohnen-Moe
click to enlarge
For the past two decades Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one's skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.
Business Mastery is the premier book in this field and is currently used in more than 1,300 schools internationally and is a required text in more than 600 schools.
The fourth edition is completely updated and includes new information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. It also includes valuable insights into how a strong brand image and Internet marketing can boost business growth.
Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they're passionate about while creating an excellent income stream. Developing business savvy is key to success—whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.
Paperback: 462 pages
Publisher: Sohnen-Moe Associates, Inc; Fourth Edition edition (January 1, 2008)
Product Dimensions: 10.9 x 8.3 x 0.9 inches
- ISBN-13: 978-0-9621265-7-4
- ISBN-10: 0962126578